Bradley Polling Effect for Dummies


The Bradley effect (less commonly the Wilder effect) is a theory concerning observed discrepancies between voter opinion polls and election outcomes in some United States government elections where one candidate and another candidate run against each other.

The theory proposes that some voters who intend to vote for one candidate would nonetheless tell pollsters that they are undecided or likely to vote for the other candidate.

It was named after Los Angeles Mayor Tom Bradley, who lost the 1982 California governor’s race despite being ahead in voter polls going into the elections.


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