Recently a man questioned me about doing a radio show on the station and was asking what was involved in it. He was curious about the cost and how a person puts on a show.
I explained to the gentleman that if you can give a lecture with nobody in the room, you can do a radio show. If you think about it, that’s what happens. You talk on the mic for 30 to 60 minutes about a subject or series of subjects with nobody in the room that you can look at.
(This is why radio host often get asked to do lectures or speaking engagements)
Which got me thinking there are a lot of people out there with great idea’s but don’t know how to make an idea materialize. So here is a look at what it takes to make a radio show happen.
Get over your fear of a microphone.
As silly as this sounds a lot of people have a fear of talking on a mic. I tell people who have never done this to simply set your computer up to record your voice and practice talking on it. Talk about a subject you know and can push your point. Play the recording back to yourself and listen to it.
People think their voice may sounds bad but a bad sounding voice is often a hit with the public and on radio. I can list a number of people who have horrible sounding voices, but they are so unique that the public recognizes them when they hear the voice.
Nothing is FREE
There are cost factors in airing a show. To the shock of most people, the cost can be cheap. Request a meeting with a station manager about doing the show, let them know what type of show you want to do, how long you want the show to air and if you will need help producing your show. Ask if the station will help promote your show. Stations will cut commercials telling people about your show and when they can hear it.
Shop around with different stations. Some stations cost is very high in price, but some stations are very cheap and love the idea of a locally made/produce show.
Make sure your show works with the station format. Many stations don’t do local shows because the show doesn’t work with it’s format.
Paying for the show
This is where you find show sponsors and there is a good chance you’ll pay for it at first out of your own pocket. You can ask around and see if you can find somebody who would buy advertising but often if your show in on a subject that works with a business, they will pay the show cost for the right to be the only advertisement for your show. Businesses often do shows using their sales staff as host of the show and will push the business as a good place to buy the items talked about on the show.
Show idea’s that are a HIT!
Horticulture – people love to hear about plants and how to grow them.
Anything about house repairs – People want to know about how to fix things in their homes.
Car repair – always a big hit
Law – Why there are not more law shows I’ll never know.
Religious – It’s not just for Sunday’s anymore.
Cooking – a dying art. Be a chef because you will get a lot of questions.
Live Stock – in the rural area’s stations need to have this type of show. Great idea if your a Veterinarian or pet supplies store.
Local Historian – Everybody loves to talk about the history of a given area.
These idea’s are just a scratch of what will work on radio and I hope I spark an idea for you. There are many other things you need to do to make a show a success but a station manager will help you on that part.