Anybody can be a report/journalist/opinion writer, all it takes is your story to be placed on some type of media that the public can read. You can go to college for journalism but it will get you nothing special in life. The way the media claims your good is by how many people read your words and/or respond to them.
For you to understand how media works today you need to understand a few things:
Media is a business for profit.
They don’t care if the story is accurate or not.
Make the story inclusive to their form of publication.
The more juicier you make the story, the more likely it will be published.
Editors and publishers sole job is to make your story more sensational.
Opinion pieces are only published if the story has hate speech in it.
With the popularity of the internet (the net) the media is trying anything to get you the reader to their form of publication so they can boost their advertising rates based on how many people come to their form. Which brings me to the name of this article.
What is bait & click media?
Simply, get people to come to your site and click the ads. You get paid by how many times people click the ads on you site. Even youtube does this and there are people who’s hole job is to create bait & click articles.
No, this is not a *new* thing. It’s been around since the media has been. I can go back to “town criers” doing this. (A town crier, or bellman, is an officer of the court who makes public pronouncements as required by the court) They would make a boring story more sensational with the intent of having more people list to them.
(This movie clip is a perfect example of a “town crier”)
How do you spot a “fake news” or a “Bait & Click article”?
1. Use “common sense” if the headline sounds too good to be true, it most likely is.
2. If the writer places their opinion in the article to make it so you can understand how important the article is, good chance it’s fake.
3. Do a simple web search for other stories on the subject. If you can’t find any other stories on the subject, it’s most likely fake.
4. Does the headline match the article?
5. Is there some type of “public shaming” in the article? Meaning: is there something that blames others lack of action to the reason the subject of the article happen? (If the government made harsher gun laws, this would not have happened.)
6. How many click ads are on the page your reading? Ads most likely will be there but if there is a ridiculous amount of them, the site has low readers and most likely the news is fake.
Something else you need to know, cable media makes their money of your monthly payment for cable and is a tax write off for a major corporation. ABC, is owned by Disney, CNN is owned by Time Warner cable, MSNBC which is owned by ComCast, Fox News is owned by 21st Century Fox.