So You Want to Host a Radio Show

Recently a man questioned me about doing a radio show on the station and was asking what was involved in it. He was curious about the cost and how a person puts on a show.

I explained to the gentleman that if you can give a lecture with nobody in the room, you can do a radio show. If you think about it, that’s what happens. You talk on the mic for 30 to 60 minutes about a subject or series of subjects with nobody in the room that you can look at.
(This is why radio host often get asked to do lectures or speaking engagements)

Which got me thinking there are a lot of people out there with great idea’s but don’t know how to make an idea materialize. So here is a look at what it takes to make a radio show happen.

Get over your fear of a microphone.

As silly as this sounds a lot of people have a fear of talking on a mic. I tell people who have never done this to simply set your computer up to record your voice and practice talking on it. Talk about a subject you know and can push your point. Play the recording back to yourself and listen to it.
People think their voice may sounds bad but a bad sounding voice is often a hit with the public and on radio. I can list a number of people who have horrible sounding voices, but they are so unique that the public recognizes them when they hear the voice.

Nothing is FREE

There are cost factors in airing a show. To the shock of most people, the cost can be cheap. Request a meeting with a station manager about doing the show, let them know what type of show you want to do, how long you want the show to air and if you will need help producing your show. Ask if the station will help promote your show. Stations will cut commercials telling people about your show and when they can hear it.

Shop around with different stations. Some stations cost is very high in price, but some stations are very cheap and love the idea of a locally made/produce show.
Make sure your show works with the station format. Many stations don’t do local shows because the show doesn’t work with it’s format.

Paying for the show

This is where you find show sponsors and there is a good chance you’ll pay for it at first out of your own pocket. You can ask around and see if you can find somebody who would buy advertising but often if your show in on a subject that works with a business, they will pay the show cost for the right to be the only advertisement for your show. Businesses often do shows using their sales staff as host of the show and will push the business as a good place to buy the items talked about on the show.

Show idea’s that are a HIT!

Horticulture – people love to hear about plants and how to grow them.
Anything about house repairs – People want to know about how to fix things in their homes.
Car repair – always a big hit
Law – Why there are not more law shows I’ll never know.
Religious – It’s not just for Sunday’s anymore.
Cooking – a dying art. Be a chef because you will get a lot of questions.
Live Stock – in the rural area’s stations need to have this type of show. Great idea if your a Veterinarian or pet supplies store.
Local Historian – Everybody loves to talk about the history of a given area.

These idea’s are just a scratch of what will work on radio and I hope I spark an idea for you. There are many other things you need to do to make a show a success but a station manager will help you on that part.

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April 29th All You Can Do is Shake Your Head

The guys review things others are ignoring. Plus Rick Schutte joins us for “Ask an Attorney.”

Here’s Attorney Schutte website: Frederick Schutte’s website


  Direct download the MP3

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Bait & Click Media

Anybody can be a report/journalist/opinion writer, all it takes is your story to be placed on some type of media that the public can read. You can go to college for journalism but it will get you nothing special in life. The way the media claims your good is by how many people read your words and/or respond to them.

For you to understand how media works today you need to understand a few things:
Media is a business for profit.
They don’t care if the story is accurate or not.
Make the story inclusive to their form of publication.
The more juicier you make the story, the more likely it will be published.
Editors and publishers sole job is to make your story more sensational.
Opinion pieces are only published if the story has hate speech in it.

With the popularity of the internet (the net) the media is trying anything to get you the reader to their form of publication so they can boost their advertising rates based on how many people come to their form. Which brings me to the name of this article.

What is bait & click media?
Simply, get people to come to your site and click the ads. You get paid by how many times people click the ads on you site. Even youtube does this and there are people who’s hole job is to create bait & click articles.

No, this is not a *new* thing. It’s been around since the media has been. I can go back to “town criers” doing this. (A town crier, or bellman, is an officer of the court who makes public pronouncements as required by the court) They would make a boring story more sensational with the intent of having more people list to them.

(This movie clip is a perfect example of a “town crier”)

How do you spot a “fake news” or a “Bait & Click article”?

1. Use “common sense” if the headline sounds too good to be true, it most likely is.
2. If the writer places their opinion in the article to make it so you can understand how important the article is, good chance it’s fake.
3. Do a simple web search for other stories on the subject. If you can’t find any other stories on the subject, it’s most likely fake.
4. Does the headline match the article?
5. Is there some type of “public shaming” in the article? Meaning: is there something that blames others lack of action to the reason the subject of the article happen? (If the government made harsher gun laws, this would not have happened.)
6. How many click ads are on the page your reading? Ads most likely will be there but if there is a ridiculous amount of them, the site has low readers and most likely the news is fake.

Something else you need to know, cable media makes their money of your monthly payment for cable and is a tax write off for a major corporation. ABC, is owned by Disney, CNN is owned by Time Warner cable, MSNBC which is owned by ComCast, Fox News is owned by 21st Century Fox.

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April 15th Stupid People in the News

The guys hit stories of really stupid people. Great stories to share with co-workers on Monday.


  Direct download the MP3

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April 8th Let The Screaming Begin

Jim Choma joined the show this week and it was a scream-fest on the stories. When you mix a leftist and rightist together the only thing you get is a good show.


  Direct download the MP3

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April 1st An Ugly Week for Florida

The guys go over stories you may have missed, Rick Schutte explains the legal side of the issues happening in Orlando State Attorney office, Alachua Sheriff office and Corrine Brown.

Here’s Attorney Schutte website: Frederick Schutte’s website


  Direct download the MP3

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